Innovative Workplace Health and Wellness Plan marketing

Why bother to market your Workplace Wellness Programs?
Because of the transient nature of the many staff member populations, you must market your Workplace Wellness Initiatives all the time. Your goal should be to keep your Workplace Wellness Initiatives as visible as possible.

Innovative marketing can increase awareness of your Workplace Health and Wellness Plan for:
• Potential Workplace Health and Wellness Plan members
• Upper Management
• Line and medical personnel
• Potential partners and volunteers

Innovative Workplace Health and Wellness Plan marketing ideas

Involve Upper Management in your marketing Workplace Health and Wellness Plan as frequently as possible.
• By way of example: invite Upper Management to judge a Workplace Health and Wellness Plan logo contest.

Link your Workplace Wellness Initiatives to national advertising campaigns
• …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.

Work closely with personnel in the home office.
• Submit articles about your Workplace Wellness Initiatives that coincide with National Health Observances. By way of example: highlight your Asthma Program in May, which is National Asthma Awareness Month.
• Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)
Word of mouth is the most effective advertising for your Workplace Health and Wellness Plan
• Use real workers in your advertising: enlist the help of successful Workplace Health and Wellness Plan members or use Employees and other post personnel for your marketing materials, when possible.
• Establish “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?
Make use of technology
• Use post television and radio resources.
• Use email whenever you can.
Don’t just market your Workplace Health and Wellness Plan to potential members, but market the opportunities for others to be involved, as well.
• By way of example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?
Don’t be “old news”
• If you put advertising materials up, be sure to take them down in a timely manner.
• Update marketing logos and themes as appropriate.